We want customers to know that Eluxevo are on a mission to decarbonise domestic heating in a way that is desirable and attainable for them.
Customers want to do the right thing, but what they say and do is mixed with complex trade-offs, and cost and comfort are more important.
Customers may not feel like they have the agency to make a difference (group think), and therefore may not realise the importance of their collective actions.
Sara is athletic. She loves vibrant colors. She thinks homes should give energy to all people. She thinks home is a place for bonding with family and also inviting friends and having parties.
Persona 1
Sara is athletic. She loves vibrant colors. She thinks homes should give energy to all people. She thinks home is a place for bonding with family and also inviting friends and having parties.
Persona 1
Sara is athletic. She loves vibrant colors. She thinks homes should give energy to all people. She thinks home is a place for bonding with family and also inviting friends and having parties.